AXOP Industries Inc.- Alexander Oppliger

There are many good marketing schools, books, and systems on the market, but all of them require substantial financial backing, which most companies or individuals do not have.

It is very easy to make your service or product successful if you have a multimillion dollar budget, but, unfortunately, 97% of companies are not as blessed.

Also "good" is by far not good enough these days - you have to be the BEST! It is a jungle out there. If you want to survive and make money you better be excellent and two steps ahead.

If you are willing to give 120% and think long term, we can guarantee success... The Art of marketing is based on success, cost effectiveness and an innovative approach. We specialize in "Guerilla Marketing" which is "The Art" of marketing; much cheaper and extremely effective.

We have proven through 20 years of marketing advice and bringing multiple corporations worldwide to a million dollar market level in a matter of years. It is important to understand that good, solid marketing needs time. Promises of the fast million are the fairy tales of yesterday.

Do NOT overestimate what you can achieve in a year, but also do NOT underestimate what can be achieved in 10 years.

Every country has its own mentality. The US marketing approach works perfect in the USA, but would never work, say, in Europe, and vice versa. If you want the worldwide market, you need the help of a company who knows the approach based on the mentality of that country's mentality. This is exactly where we specialize.

Our references span 3 continents made up of more than 20 countries.

We are fluent in English, French, German, Italian and Swiss.

We are a successful marketing enterprise proven by our own corporation’s success, not only in marketing, but in real world value.

A good marketing program must be based on a winning marketing strategy. The practical outcome of a good strategy is a core offer or message that maximizes response rates. This is not as simple as it sounds. It is the result of an intensive effort to understand the key unmet needs and perceptions of defined target segments and to develop and harmonize your proposition, positioning, branding and promotions to address these needs and perceptions better than alternatives.

We use a practical, cost effective approach to a strategy that includes the following steps:

Conduct an initial situation analysis to understand the current marketing position, and to identify what already exists that can be leveraged and what is needed. A key part of this initial step is to define program objectives, performance measures, and value creation potential.
Understand the market's needs, competitive position, and future potential. Internal knowledge may suffice, or it may be important to conduct new qualitative and/or quantitative customer and channel research.
Define the value proposition that leverages your core strengths to maximize total value delivered to the customer. Define the right positioning within the customer's mind to maximize the impact of this value proposition. Ensure your branding fully and consistently reflects this positioning, and implement promotions based on this branding that provides immediate incentives for prospects to respond. Ensure complete harmony and integration between value proposition, positioning, branding, and promotions.
Develop the detailed marketing plan, including practical action plans, timing, and budgets. Anticipate and plan for integration with the rest of the marketing and sales program and the expected impact on the rest of the organization.

Best Regards,
Alexander Oppliger